quality/guarantee of services
role, significance of service industry
electronic services/online ordering
Shopping malls /bevásárlóközpont/ attract /vonz/ hundreds of customers each day, because they are close to the
city centre, organize /szervez/ different programs for almost every week or month for all ages and tastes /ízlés/,
or in Plaza, there is a cinema. All of the shopping centers have some fast food restaurants, clothes stores
/ruhaüzlet/, like Don Pepe, New Yorker and so on. Besides the shopping, we can find places where we can chill
out /lehiggad/, like hairdressers, beauty salons, shoe repairers /cipőjavító/, cloth cleaners, mobile services, even
car washes, and so on with the list. Chemists /gyógyszertár/, gym /edzőterem/, post office and adventure /kaland/
center next to each other seems to be a great advantage and the cinemas and the casinos are nice tools /eszközök/
for attracting /vonzás/ people to these centers, but also, sometimes we should think about the disadvantages, too.
Personally, I don’t really like to go shopping, the only store I really like is the bookstore. Every time I’m there, I
am definitely /kétségtelenül/ going to spend at least five minutes to go in and look around.
These places have a lot of advantages, like closed and climatized /klimatizált/ area /terület/, different shops to
fulfil /szolgál/ all needs, and also, if you get tired of wandering /vándorlás/ around all day, you can find a place
to sit down and have a nice coffee with your friends or eat a good meal with your family.
In my opinion it is a great idea to combine free time activity with the daily shopping, when you go to a
supermarket to buy food for the dinner, cleaning stuff /tisztítószer/ to do the housework, and then you take a
stroll /kószál/ on the long passages /folyosó/, window-shop /kirakatot nézeget/, laugh with your friends, and you
can even buy some clothes for the next party.
Though /bár/, a lot of people like to go there not just during /alatt, folyamán/ the week, but at the weekends, too,
but if we ask somebody who’s working there, they definitely would say it is a hard work, because they hardly
have any time to care for /foglalkozik/ their family. They have to work a lot each day to get a small amount
/összeg/ of money. In the morning the stores /áruház/ open around eight or nine, but they have to be there at least
an hour earlier to organize /gondozkodik vmiről/ everything before the shop opens.
Not everyone likes crowded /zsúfolt/ places and that’s why a lot of people want to go there just in the hours
when there’s nobody else, or they don’t go there at all /egyáltalán/. Besides, the more people there are, the bigger
chance it means for shoplifters /bolti tolvaj/, because they can use other people to help them unless /kivéve, ha/
they talk to those people or ask them to help. We can easily become victims /áldozat/ in these situations, when
somebody puts like a pack of chewing gum /rágógumi/ in our pocket, we don’t notice /észrevesz/ it. After we go
to pay, and when we would like to leave the shop, the alarm system /riasztórendszer/ turns on, and we get
punishment while the real thief simply walks out next to us, when the alarm is still on.
In big shopping centers there’s always a rush /tolongás/ right before /közvetlenül előtte/ and right after
/közvetlenül utána/ the important celebrations, like Christmas and Easter, when almost everyone celebrates and
gives gifts to others. Well, these presents are not always the appropriate /megfelelő/ ones, that’s why we like to
keep the bill and then return our gifts and change them for more useful ones. At these times there are huge sales,
because the shops have to sell the things they got back or stayed there.
Ten thousands or hundred thousands including me prefer to order and buy from the Internet, as it definitely costs
less energy and time, not mentioning that we don’t have to go anywhere, so we can spare fuel and money, too.
We get what we wanted in two or three days, maximum a week, and we didn’t even had to go out of our house or
stand up from our comfortable armchair. There are many websites selling food, pieces of clothing, household
appliances /háztartási eszköz/, books, entertaining things, and so on, just to fulfill our needs of every kind and
taste. We type in the name of the thing we’re looking for and search through millions of pages and sites, choose
the best shop, place, price, quality, even guarantee, and we order whatever we would like to.
Also, we can organize almost our whole life through websites. We can report /(be)jelent/ the amount of water,
gas and electricity we used, together with our tax returns, while we ask for a meeting with our dentist and take
part in /résztvenni/ an auction at the same time.
Years ago, there were smart men in the industry /ipar/, who realized /rájött/ that people buy what they need in the
best quality /minőség/ they can afford /nyújt/. But what if their things have long lifetimes. Here came the planned
obsolescence /elavulás/. Its basic idea is to influence /befolyásol/ the people to buy a little better, a little more
expensive things a little sooner than they actually need, just to keep the industry working. They can do it in two
ways: the first is that they make their products’ lifetimes shorter, but just a little bit longer than their guarantees,
so they buy new things when some single, little tricks would solve /megold/ the whole problem, like taking
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